In the opening post of this series about building my business I gave you a quick overall view what this blog post series will be about. Now in this one I want to be as specific and detailed as possible how I validated the idea before writing any piece of code. Fortunately I always have a lot of ideas in my mind. The bad thing about it is that it’s impossible to execute on each one – though I would love to. I really wanted to do a good job choosing the right idea for my business because I don’t want to waste months of work for an idea which is not sustainable.
So basically I had three cornerstones which I followed to validate my idea.
Talk to people
I wanted to talk to people. I wanted to talk to people who were involved in ecommerce. First of all, I wanted to learn more about the ecommerce world. Of course, I did a great amount of research about ecommerce and how products are priced and such. But you know it’s always the best to have a real conversation with a competent person so you can ask more and deeper questions. Also, I could meet a cool guy to have business with later.
Someone else already does it
In the past, I thought that if someone else already has a working business in the niche I want to enter then it’s a sign that I should throw that idea out of the window. Bullshit. Think about it. It’s a wonderful thing to know that there are people who actually make real money with the kind of business I want to do as well. It means that there’s a need for my SaaS and there’s a market for it already. Cool.
Are you passionate about it?
This is not strictly about the business itself rather about me. Because I cannot work on something for a long time wholeheartedly if I don’t fall in love with it. So I asked myself these questions. Do I really think it is something that makes sense? If I had to pitch the idea for someone will I be able to present it in a passionate way? Also, I think it’s almost impossible to work on something twelve or more hours a day if you don’t love it.
So these three principles shaped the way of validating my idea. I considered business perspective and personal perspective as well. Let’s talk about what I actually did.
I didn’t have ecommerce business owner friends. I didn’t know anybody even close to that. So I couldn’t talk about my idea with them. Rather, I cold emailed EVERYONE. Each ecommerce business I could find in my area. I simply wrote an email for them and invited them for a light skype conversation with me about ecommerce. I told each one of them that I was just a young dude who wanted to learn about the stuff he’s doing because I’m interested. That’s all. I sent out 16 emails. Obviously, I personalized all of them so it wouldn’t come off spammy.
Cold Email Results
After sending out the emails I didn’t really know what to expect. 12 out of 16 responded in a week or so. 2 out of that 12 people accepted my skype conversation invitation. But actually only one skype call happened the other one flaked. So 1 out of 16. The other ones either didn’t respond to my email or politely declined my invitation(and one of them just said yes then I could never reach him). I consider mainly two reasons why the conversion of these emails was so low. One is that I did not provide any real value for them. I just wanted to leech value from them actually. I wanted them to educate me. They must have been better things to do than teaching a young dude about ecommerce. I totally understand it. The second reason might be that some of the companies I emailed were not small businesses with few hundred products. Some of them were big dogs in my area. So it shouldn’t be surprising that they casually declined having a chat with me.
That one person
So 15 people said no one way or another. But there was one competent person who was like “sure let’s do this”. So I skype called this really friendly guy. He was very very open about his business and taught me a bunch of stuff about the ecommerce world also some tweaks and tricks webshops often do. It was an awesome 20-30 minutes conversation. At the end of it I asked him about the kind of SaaS I was about to build and competitor monitoring just in general. It turned out that at the time, all the competitor monitoring stuff my software automates he did it manually over and over again. I told him about my future SaaS and he was really excited about it. So we agreed that when the software is done or at least somewhat usable, he would use it and would provide me very valuable feedback. This is exactly what I need right now.
I realized that cold emailing is really just a numbers game, at least if you have no clue what you’re doing like me. Talking to that one person was crucial. I learnt that my software can help him and save time for him in an effective way. And if it really does then I’m pretty sure it will do for others too.
Tweet this post if you are curious about the next one. Right now I’m not sure what it will be about. Probably I will get technical and talk about the programming stack I’m using and how I’m overcoming different scraping, database and other problems. We will see.